Set in the 1960s, IT: Welcome to Derry explores the origins of Pennywise the Clown and the town’s dark history. A group of misfit teens, drawn together by eerie visions and mysterious disappearances, uncover the terrifying truth behind Derry’s long history of violence. As they dig deeper, they come face-to-face with an ancient evil lurking beneath the town, feeding on their deepest fears. The film delves into Pennywise’s transformation and his sinister influence over Derry, setting the stage for the events of IT (2017). The group must confront their fears before they become the next victims.
IT: Welcome to Derry (2025) is set to release in late 2025, exclusively on Max, with a potential theatrical release for select markets. The production budget is estimated to be around $80 million, reflecting high-quality visual effects, intricate period set designs, and an expanded mythology of the IT universe. The series aims to maintain the eerie and atmospheric tone established in the previous films while delving deeper into Stephen King’s source material.
The production team, including returning producers from IT (2017) and IT: Chapter Two (2019), have invested heavily in practical effects and digital enhancements to create a chilling and immersive experience. With a focus on character-driven horror and psychological tension, the series promises to provide fresh scares while honoring the legacy of Pennywise.
Warner Bros. Discovery and Max have high expectations for the project, leveraging the massive success of the IT films, which collectively grossed over $1.1 billion worldwide. Marketing efforts include teaser campaigns featuring cryptic messages, viral marketing with eerie red balloons appearing in major cities, and exclusive behind-the-scenes content.
Given the franchise’s established fan base and Stephen King’s enduring popularity, IT: Welcome to Derry is anticipated to achieve both critical and commercial success, further solidifying the IT saga as one of the most lucrative horror franchises of all time.
